At the Phase 3 of the 137th Canton Fair, Tingxu Creation, the cultural and creative brand under Tianzong Group, became a center of attention. By integrating intangible cultural heritage techniques, Tingxu Creation’s batik luggage and Baoxiang Flower Song Brocade bag series attracted buyers with their innovative expression of “traditional craftsmanship + modern design”.Furthermore, through the Canton Fair as a showcase, the brand exemplifies how Chinese brands are going global amid the development of the “Belt and Road” Initiative.

Canton Fair: A Super Hub for Economic and Trade Cooperation under the Belt and Road InitiativeAs abarometer of China’s opening-up, the Canton Fair maintains in-depth synergy with the Belt and Road Initiative across trade, markets and other dimensions.

1. Accelerated Two-Way Trade Flow

At this year’s Canton Fair, buyers from Belt and Road countries accounted for **64.9%**, with intended export transactions reaching **25.44 billion US dollars**, representing more than 60% of the total.

In addition, the Import Fair attracted 736 enterprises from 50 countries, among which enterprises from Belt and Road partner countries accounted for 67%. 

The Import Fair has become a gateway for featured products from countries along the routes to enter China: South Korean juicers, Malaysian coffee, Russian honey and other goods have entered the Chinese market through the Canton Fair, forming a two-way connection of “buying globally and selling globally”.

2. Market Insights and Strategic Upgrading

The Canton Fair provides enterprises with cutting-edge market intelligence on the 'Belt and Road' markets, allowing brands to adjust their product strategies accordingly. Tingxu Creation combines the intangible cultural heritage patterns of hand-painted batik with the functionality of contemporary bags and luggage.The Baoxiang Flower Song Brocade series breaks through the traditional color system and integrates fashion trends.These are exactly innovative practices of 'cultural genes + market orientation'.

Tingxu Creation: Intangible Cultural Heritage Skills Open the Door to Cultural Trade under the Belt and Road Initiative

On the international stage of the Canton Fair, guided by the core concept of “Culture Empowers Creativity”, Tingxu Creation has become a typical model for traditional craftsmanship to go global.

1. Batik Bags & Luggage: A Fashion Translation of Handcraft Skills

The hand-painted batik technique uses wax as ink and fabric as paper, creating richly layered artistic patterns through drawing, dyeing, dewaxing and other processes.Designers integrate this intangible cultural heritage skill with the portability and functionality of modern bags.Traditional patterns thus go global via crossbody bags, handbags and other products. A Russian buyer gently touched the texture and praised: “These are portable works of art.”

2. Baoxiang Flower Song Brocade: A New Color Life for a Thousand-Year-Old Brocade

As a traditional pattern symbolizing good fortune, the Baoxiang flower has been revitalized when combined with Song Brocade craftsmanship. The finely woven surface of the bags breaks away from the traditional red-and-gold color scheme and incorporates gradient designs, presenting diverse visual effects under different lighting. This innovation of “traditional symbols + contemporary aesthetics” preserves cultural roots while meeting the demand for personalized and artistic products in markets along the Belt and Road.

3. A 'Two-Way Journey' of Culture Going Global

Tingxu Creation’s participation is not only about product export, but also about cultural dialogue. Through the 86 Belt and Road partner institutions invited by the Canton Fair, the intangible cultural heritage bags have become a medium for interpreting Chinese aesthetics.As the company’s person in charge stated: “When Russian merchants marvel at batik, and when Southeast Asian buyers understand the auspicious meaning of the Baoxiang flower, cultural identity lays an emotional foundation for trade cooperation.”

Conclusion: When Intangible Cultural Heritage Meets the Belt and Road, Trade Gains Cultural Warmth

Amid shifts in the global economy, the Canton Fair, grounded in unimpeded trade and bonded by cultural connectivity, injects new momentum into the Belt and Road Initiative.The case of Tingxu Creation demonstrates that traditional craftsmanship is not a specimen in museums, but “living culture” that communicates with modern life and connects with the international market.As more Chinese brands go global via the Canton Fair platform, the collision between intangible cultural heritage skills and cultures of countries along the routes is likely to give birth to more “Chinese symbols” that combine commercial value and profound civilization. This will make the Belt and Road a broad path for mutual learning among civilizations and common prosperity in beauty.